Click-to-Call Technology and How It Can Be Beneficial
Click-to-call is the ability to click a phone number that you see online and make a call in a very straightforward manner!
Click2call functionality makes it easy for customers to connect with you by removing the steps of copying and pasting the phone number or memorizing it. With one simple tap, customers can reach your team.
Thinking from the business perspective, you can route calls from a particular campaign to a specific department, which makes life easier and more efficient for your internal team. Also, you can avoid transferring prospects around the office, and instead, customers will reach the team that can help them right away. Let’s take a look at the basics of click2call functionality.
Click-to-call technology appears to be all over the web. One of the most common places where you’ll see click2call is in an advertisement on the search engine. If you’ve ever seen a little call icon or button, typically with a call-to-action such as “Call us”, that’s probably click-to-call. So, just simply tap the icon, and your phone will do the rest. Also, click2call can be implemented on your own website, in newsletters, and your email blasts.
There are so many click-to-call service providers available in the market. These companies offer benefits such as enhanced tracking, the ability to route calls to specific people, and other benefits over the generic click-to-call functionality. If you have a larger business, you would want to look into these types of providers. However, for a smaller company, you may only require someone who can help you track and analyze the data coming in from your calls.
Click2call option significantly reduces the friction for your potential leads & customers. Instead of memorizing the long phone number, they just need to tap. The caller is then taken directly to someone who can help them with their concern, rather than having to ask, and thus, they are able to get a quick answer to their queries or make an order.
The main advantages of click-to-call are:
- No dialling or memorizing the numbers
- Increased convenience for both the businesses and the customer
- Increases the possibility to track & save your calls automatically
- Convert web-based traffic directly into telephonic communications
- You get a detailed report about who’s calling and when the call is from your website
- Advanced call routing to any phone
- It enables you to customize who receives the calls with automation features
- International calls can be dialled with ease
Therefore, click2call technology makes it extremely convenient for reaching out to your clients or leads, and it is equally important when your customers want to reach you as well.