4 Ways to Make E-mail Marketing Effective
Are you satisfied with your email marketing efforts? Undoubtedly, email marketing is the most successful marketing mediums that are there on the web. There are many studies to prove that it generates more business that the popular social media platforms. It is why you will want all the email marketing tips to make it more effective.
1-Include a “Video” word in the Subject Line
How can you use video email marketing? You can use the word “video” in the subject line. It is the most crucial information that may make the recipients open the mail. The recipients want to know that the mail is worth opening and they will not be wasting time by opening it. When the reader’s know in advance that there is a video inside, they will be lured to see it. It is a fact that people prefer to watch videos. They will surely prefer a short and engaging video over the daily text mail. You may have a tough time accepting the fact that mere the “video” word in the subject line increases the open rate from 7 to 14 percentage. Thus, video mail has far more chances of getting opened and producing the desired results.
2-Embed a Video
The main benefit of embedding a video is to create an enhanced user experience. Your message has more chances of getting across with better recall.
In this way, the users will not have to click on the message, and when there are a few clicks, it leads to efficient viewing, which is a must for smartphone users. When a user has to click more, there are fewer conversion opportunities. But you might say that the leading mail providers don’t allow that. There are application available online which can help you in achieving this goal.
3-Use a Video Thumbnail
Without using an app, it may be challenging to do that, and the video may not play in the email. You can use a thumbnail image instead. But it should be attractive enough to make the recipients click on the play button.
A thumbnail is a great way to get the attention of and give an actionable choice for the users. However, you should only use authentic artwork and real images to make the thumbnail genuine. A wrong choice of image can turn the users away.
4-Cinemagraphs And Animated Gifs Can Be Used As Well
If you can’t wait for the user to click, show a video instead, then you can use animated GIFs or a cinemagraph. The users have been using static images, but cinemagraph is a step ahead. It is a blend of video and photograph. You get the feeling like a looping video, but only a part of the image moves. You can also use a GIF, but there is a limitation on the size. Large ones may take more time to download.
In the End,
Video email marketing is far more effective, but you should keep in mind your audience and should prefer videos over the GIFs.