HOW DOES THE MOBILE PRICES AFFECT THE INDIAN MOBILE MARKET?

While talking about the Indian mobile market, there are many factors that affect the running of the market. Some of these factors are:

  • Product itself, i.e. features of a smartphone
  • Its rival products, i.e. smartphones of any other brand
  • Prices of Complimentary items such as headphones, chargers, Bluetooth and other accessories
  • Prices of the smartphone itself
  • Prices of the substitute product, i.e. smartphones of any other brand

In India, the major factors that affect the purchase decision of the smartphones are features and the price of the smartphone itself. The price of the mobile phone does affect the purchasing decision of the user. The user might have liked the particular smartphone and its features, but decide not to buy it, just because of its high price. So, the mobile phone prices do matter when it comes to the Indian smartphone market.

Mobiles have become a necessity in today’s world. Everyone carries a smartphone with him/her. And so many mobile brands have emerged in the Indian market to keep up the rising demand of the smartphones. But, what these brands have to keep in mind is that to survive the competition, they need to maintain the right balance between the technology and the pricing.

List of top mobile phones with the prices:

Smartphones Price in Rs. (approx.)

Top Notch Smartphones

 
Samsung  Galaxy S6 Edge (64GB) 64900/-
Apple iPhone 6 61000/-
Samsung  Galaxy Note Edge 49500/-
Motorola Google Nexus 6 (64GB) 48999/-
Apple iPhone 5S 49999/-
Motorola Moto Turbo 41999/-
LG G Flex 2 41948/-
Samsung  Galaxy S6 (64GB) 55900/-
Samsung  Galaxy Note 4 41900/-
Microsoft Lumia 1520 38700/-

Budget Friendly Smartphones

 
Samsung  Galaxy Note 3 28900/-
Sony Xperia Z3 34490/-
Samsung  Galaxy A7 25990/-
HTC One M9 Plus 41499/-
Asus Zenfone 2 22999/-

Low Cost Smartphones

 
Samsung  Galaxy Grand 2 13500/-
Motorola Moto G (2nd Gen.) 12999/-
Micromax Yu Yureka 8999/-
Samsung Galaxy Grand Neo Plus 9590/-
Samsung Galaxy Core Prime -4G 9999/-

 

The Indian mobile phone market can not only get affected by the advanced features, but also get affected by the mobile prices. The prices of smartphones can influence the user’s purchase decision. And thus, to be successful in this market, the smartphone manufacturers must maintain a perfect balance between the advanced features and their prices. Overpricing the smartphones cannot be of any help to the manufacturers as well as the consumers. Correct pricing of a product is very necessary.

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