What to Optimize in Your Ecommerce Site?
As an ecommerce business operator, you might be concerned about your online sales and optimizing the conversion rate. You might have tried out various strategies to do so, but we have a sure-shot fix for your obstacle. An ecommerce site can only perform if it is optimized for some specific functionalities. Besides Web optimizer software, you will need to focus on the following optimizations to boost your online sales conversion rate.
Take a look!
SEO is the most crucial part of optimizing any website, ecommerce or any other website, for search results ranking. SEO optimization has many parts. URL optimization is one of it. Your ecommerce site must have clean URLs with the right target keywords. This will allow your target audience to find you easily on widely used search engines. Remember, however, that you must not indulge into keyword ‘stuffing’ tactics. Also, you must remove any duplicate content and duplicate links to optimize URL performance.
The second thing to keep in mind while implementing SEO optimization is On-page and Off-page optimization. Your product pages must contain the right keywords to enable the search engine crawlers to read those pages and display in the search results. Off-page SEO optimization will include building links from trustworthy online sources to redirect traffic to your ecommerce site.
Optimize Conversion Rate
What is the difference between two ecommerce sites that sell the same product at same price, but one of it sells and the other does not? The answer is simple. It is not the price or product that strikes initial conversion but the brand trust. You, as an ecommerce business, will have to create trust in your audience to compel them to buy from you. To do that, you’ll need to understand your audience and this would be possible with Data analytics only. Web optimizer software like ES Optimize enables deep insights into your audience. You can gather and analyze customer data, customer web analytics, data analysis, etc. to optimize your ecommerce site accordingly.
Not only will this boost your sales but also your customer retention rate for long term revenue. This shall be useful to you considering the fact that a mere boost of 5% loyal customers can increase your overall revenue by 25%!
Design and UX
User experience is the most crucial metric for ecommerce businesses. If users are happy with thoughtful elements, easy navigation and appealing design, you can call your ecommerce site as UX optimized. Whereas, a cluttered and incoherent design can increase your site bounce rate and lead to declining sales. A simplistic and intuitive design with simple navigation can change the picture entirely. Website optimizer software can help you track the Design and UX elements that can be optimized for enhanced sales through your ecommerce platform.
If your customers are willing to pay and are finding it difficult to do so, then it is a big turn off! An ecommerce platform’s checkout process should be super intuitive, easy and fast besides being super secure. You must consult experts on your user checkout experience or collect feedback regarding the same to optimize it. Trust us, the rewards will be appealing!
Keep the above optimization pointers in mind to uplift your ecommerce business with the right web optimizer software. Good luck!