Is Good Web-Design Really Important For Business?

by Carla ·

This question doesn’t have to be answered. As soon as any visitor searches for a keyword, search engine comes up with thousands of results. Most of the visitors don’t look beyond first ten web pages on the result page. The first impression of webpage goes a long way in attracting and retaining the visitors to the website. Here are some compelling reasons that underscore the importance of good design.

They Help In Creating First Impressions

It is very likely that a user will end up on the website through a search engine or may be through any referral link. So many may argue that the users come looking for the content and it is what all that matters. There is no doubt that good content helps in improving the rankings on the search engine result pages. And good content indeed produces referrals; Facebook likes but what will come their way first? It is the design that makes a difference. Just imagine that your website looks terrible, and the visitors are having a hard time surfing your website so will they continue to surf your website? Maybe not! In fact, a poorly designed website may not fill you with confidence about your website. So you must realize it early that a properly designed website may create that right first impression amongst the visitors that they like to spend time on it. The overall look creates this first impression. The feel of the website and its design has to make sure that it meets the content & ranking goals. To make your design impressive, there is a graphic design company in Singapore. A key point to understand here is that your website is an important marketing and communication tool & its design should be aligned to promote the brand. The look of your website should convey the feelings you want to have, when the visitors visit your website. It should be inviting to them so that they like visiting and also time and money on it. It should invoke their confidence but if they don’t get a good feeling they will move on to another website, irrespective of what content it has.

Usability & User Experience

Once you have made a lasting impression then come user experience. Great web-design helps you in making the content active. And with a good design, the users can take action on the content. So a better design helps you create great user experience altogether.

Offers Better Control

When you put content on the website, it allows gaining control of the content more effectively as compared to the social media sites. Only with superior web design, you can control the customer journey on your website.